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Cartoonist. Illustrator. Curmudgeon

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Lean and Mean Logo Design

tjm399December 7, 2020December 7, 2020Graphic Design

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Thumbnails sketches are the first things I do when creating a logo.

My friend and coach at my gym, Jared, needed a logo in a pinch for one of his training programs. After talking with him, I provided several thumbnail sketches from which he winnowed down to a few designs. Then, I worked those designs and cleaned them up to be more polished.

Corey sporting the design “in the wild”. I think I still owe him some beer for posing for this photo.

Once we narrowed the three designs down, a final one was chosen. With a final design chosen, I provided Jared with the vector art files he needed to produce his T-shirts and program materials.

#graphic design, #logo, #logo design

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